Willow Breast Pump
In use
Product View
Phoebe and I decided early on that we wanted this project to be centered on empowering women in the workplace. I remembered seeing a press release on Facebook for Willow, a hands-free, cordless breast pump, and it seemed like the perfect product for our advertisement campaign. While we each created a separate ad for the project, these ads both feature our new product tagline (credit to Phoebe) “Do it all. Be it all,” as well as a general theme of our dissatisfaction with how working mothers are treated in our society.
Thoughts and Ramblings 