English 706 MA Visual Argument

which-woman-is-pumping_introducing-hands-free-willow-the-breast-pump-you-can-use-anywhere-you-choose
Creator: Adrienne Kubat
screen-shot-2017-03-02-at-5-44-58-pm
Creator: Phoebe Doty

https://www.willowpump.com/

Phoebe and I decided early on that we wanted this project to be centered on empowering women in the workplace. I remembered seeing a press release on Facebook for Willow, a hands-free, cordless breast pump, and it seemed like the perfect product for our advertisement campaign. While we each created a separate ad for the project, these ads both feature our new product tagline (credit to Phoebe) “Do it all. Be it all,” as well as a general theme of our dissatisfaction with how working mothers are treated in our society.

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