This is a sign for the my future (one can dream!) bakery and used-bookstore. The name is not trademarked or copyrighted yet, so please don’t steal it.
My current logo is a hipster/nerdy cinnamon bun which is a nod to the target audience, as well as the name in case people don’t get my odd sense of humor. I used a mixed of different fonts to add whimsy to certain elements while making essential information, such as event time/date, address, and website, in a clear and easy to read font. I picked cool tones for the color palette in order to present a calming affect. I also tried to pick easy to read fonts for those with vision impairments and designed colors that would not affect the design if the reader has color-blindness (i.e. viewing color is not essential to understand the message).
Iyer and Banerjee (1993) developed this research in order to create a framework for designing and analyzing “green” print advertisements based on green consumer needs and opinions. Because this was the first study in this particular area, the researchers adapted a form of grounded theory to create categories and coding methods in order to classify both the advertisements and consumer needs and wants.
The study focuses solely on print advertisements because the researchers determined form previous data that print advertisements provide more volume than other mediums and are more applicable and appealing to a mass variety of advertisers. In their analysis, Iver and Banerjee (1993) describe four main categories: ad target, ad objective, economic chain, and ad appeal. Each of these four categories was broken down further into subcategories: planet preservation, animal life preservation, and personal health preservation for ad target; corporate image and product service for ad objective; production, consumption, and disposition for economic chain; and zeitgeist, emotional, financial, euphoria, management, and other for ad appeal.
Iver and Banerjee (1993) discovered that planet preservation was used as an ad target significantly more than both animal life preservation and personal health preservation. In particular, Earth Day was determined the “most visible green event” and was used more than any other “green movement” in corporate advertisements. They also discovered that corporate image was seen as slightly more important than the actual products or services in these ads. In their analysis of economic chain, Iver and Banerjee (1993) note that emphasizing the production of “ecologically friendly” raw materials was key to the majority of the advertisements. Disposition was the second most emphasized caterogory, which the researchers attribute to the growing awareness of landfill wastes when the study was conducted.
Not surprisingly, ad appeal was highlighted as the most important variable. Because of this result, Iver and Banerjee (1993) use ad appeal as a comparison basis for the other two main categories and for creating the study’s accompanying charts. Out of the 173 green advertisements they analyzed, Iver and Banerjee (1993) found that 55 (31.8%) used zeitgeist and 36 (20.8%) utilized emotional. Guilt in particular was used 27.7%, the highest percentage, as the emotional appeal. Based on these results, Iver and Banerjee (1993) recommend that green advertisers should broaden their target scope, place less focus on corporate image as this affects credibility, avoid using trigger words like “safe” or “natural,” and place a higher emphasis on consumption as opposed to production.
I was elated to discover Iyer and Banerjee’s (1993) text because it finally provides a clear breakdown of what elements are essential to include and ignore when designing green advertisement in a print medium. Granted, their text is slightly out of date since it was published in 1993, but the data presented here is still valuable to my study. Though this study lacks a more formal methodology, Iyer and Banerjee’s (1993) taxnomny and coding system should prove helpful as a basis for my own visual rhetoric analysis even though they do not explicitly address design choices like images or font.
When I was five, my family bought our first computer. KidPix was arguably one of my first design experiences.
Sometime in the 8th grade, I started formatting essays in Word and presentations in Powerpoint
Freshman and sophomore year I joined my high school’s environmental ad campaign and designed banners using Photoshop
In my junior year of high school, I took my first web design class and learned basic HTML
During the second semester of junior year and the first of my senior year, I became really interested in marketing. I gained experience in logo development, ad campaign design, and typography (I did a project on the history of Helvetica)
I earned my BA in Creative Writing at CNU in 2013. At CNU, I took more serious classes geared at web design and marketing before switching my major from business to English writing. I took my first technical writing class (document design, white space, etc.)
I started my first professional job (by minimum wage!) as a research assistant for NASA Langley’s Office of Education. In addition to creating rather dry technical writing reports on studies, I also developed infographics and ads for their STEM and Space Camp campaigns (note the super cool, cheesy photo of me on the tarmac).
I am currently working on my MA in Professional Writing, with a focus on the transition from written communication to digital, which led me to take this visual rhetoric class.
Phoebe and I decided early on that we wanted this project to be centered on empowering women in the workplace. I remembered seeing a press release on Facebook for Willow, a hands-free, cordless breast pump, and it seemed like the perfect product for our advertisement campaign. While we each created a separate ad for the project, these ads both feature our new product tagline (credit to Phoebe) “Do it all. Be it all,” as well as a general theme of our dissatisfaction with how working mothers are treated in our society.
Since I used this image in part one of our analysis/application last week, I thought it would be wise to use the same image to see if my interpretation changed based on a new method. Based on the Foss reading for this week, this image constitutes visual rhetoric because:
I chose to look at Foss this week for this particular artifact because her method encompassed all the elements I noticed last week (the design choices, etc.). By using this method, I could further develop the designers intent to choose an easily recognized image (though not one that necessarily occurs in nature) that would provoke a disgusted response from the audience. The only other thing that I think would be important is the designer’s background and past experiences, which Foss touches on briefly but I would love to hear more about this element.
Rodger, K., Moore, S. A., & Newsome, D. (2009). Wildlife tourism, science and actor network theory. Annals of Tourism Research, 36(4), 645-666. Retrieved from http://researchrepository.murdoch.edu.au/id/eprint/1624/1/wildlife_tourism.pdf
Kate Rodger, Susan A. Moore, and David Newsome (2009) conducted this study to see how the increased tourism rates in Antarctica affected native penguins. While their overall focus was on how wildlife tourism affected Antarctica as a whole, they chose to focus on penguins as their non-human actor because 94.2% of the tourists they survived said they were most interested in interacting with penguins and because there was an increase in tourism each year when the penguins stayed on the shore to breed. They discovered that there were roughly 27,000 visitors in 2005, a 23% increase from 1993. Based on this surprising increase, the researchers expected 1.5 million visitors per year by 2010. The study was conducted from 1994-2004 and used Actor Network Theory (ANT) to analyze human, non-human (penguins), and related scientific reports.
During the study, Rodger, Moore, and Newsome (2009) conducted interviews with their human actors, a small group of wildlife tourism scientists and the Antarctic Science Advisory Committee (ASAC). These human actors observed the penguins in question for the duration of the 10-year stud. Rodger et all (2009) discovered that interessement occurred when the human actors tried to recruit other actors to form alliances. Throughout the duration of the study, the human actors tired to reinforce these alliances, which resulted in a black-box for the remaining eight years of the study.
Funding was allocated elsewhere, unfortunately causing actors in the study to be reassigned. Because actor-networks are only possible if all the actors remain enrolled in the network, the study was disbanded before the research could be completed. Rodgers et al (2009) suggest that, despite the study’s unexpected ending, their findings during the study still support using ANT to study similar situations. In order to complete a similar study, Rodgers et all (2009) also suggest pulling data from “current and past efforts in the sociology of science” for support.
This case study was not as helpful as I thought it was going to be, since I was anticipating more of a focus on the actual penguins and not solely on the human actors. Rodgers et al (2009) also neglect to include the data from the studying the penguins, which is what I was hoping to use as an example for my project. Nevertheless, this study does provide an interested analysis through ANT that could prove useful. In terms of application to our class, however, I do not seem much that I could draw from in terms of visual rhetoric. It would have been helpful if Rodgers et al (2009) had at least included their findings from analyzing their interviews with the wildlife tourism scientists and the ASAC. I was hoping I could apply their approach to the interview I want to conduct as part of my project, but alas these findings were not supplied. Instead, this study will act purely as an example for conducting and reported on a study based on the ANT methodology and will not be one of my primary sources.