Engl 706 Info Graphic

Grasses, like Eel Grass

References

Givens, C. E., Bowers, J. C., DePaola, A., Hollibaugh, J. T., & Jones, J. L. (2014). Occurrence and distribution of Vibrio vulnificus and Vibrio parahaemolyticus–potential roles for fish, oyster, sediment and water. Letters in applied microbiology, 58(6), 503-510.
Kaushal, S. S., Likens, G. E., Jaworski, N. A., Pace, M. L., Sides, A. M., Seekell, D., … & Wingate, R. L. (2010). Rising stream and river temperatures in the United States. Frontiers in Ecology and the Environment, 8(9), 461-466.
Lefcheck, J. S., Wilcox, D. J., Murphy, R. R., Marion, S. R., & Orth, R. J. (2017). Multiple stressors threaten the imperiled coastal foundation species eelgrass (Zostera marina) in Chesapeake Bay, USA. Global Change Biology.
Shaw, K. S., Sapkota, A. R., Jacobs, J. M., He, X., & Crump, B. C. (2015). Recreational swimmers’ exposure to Vibrio vulnificus and Vibrio parahaemolyticus in the Chesapeake Bay, Maryland, USA. Environment international, 74, 99-105.
Urquhart, E. A., Zaitchik, B. F., Waugh, D. W., Guikema, S. D., & Del Castillo, C. E. (2014). Uncertainty in model predictions of Vibrio vulnificus response to climate variability and change: a Chesapeake Bay case study. PloS one, 9(5), e98256.
Woodland, R. J., Rowe, C. L., & Henry, P. F. (2017). Changes in Habitat Availability for Multiple Life Stages of Diamondback Terrapins (Malaclemys terrapin) in Chesapeake Bay in Response to Sea Level Rise. Estuaries and Coasts, 1-14.
Advertisements

Engl 706 Sign Design

Screen Shot 2017-03-23 at 12.22.40 PM

 

This is a sign for the my future (one can dream!) bakery and used-bookstore. The name is not trademarked or copyrighted yet, so please don’t steal it.

My current logo is a hipster/nerdy cinnamon bun which is a nod to the target audience, as well as the name in case people don’t get my odd sense of humor. I used a mixed of different fonts to add whimsy to certain elements while making essential information, such as event time/date, address, and website, in a clear and easy to read font. I picked cool tones for the color palette in order to present a calming affect. I also tried to pick easy to read fonts for those with vision impairments and designed colors that would not affect the design if the reader has color-blindness (i.e. viewing color is not essential to understand the message).

Engl 706 Annotated Bib #3

Iyer, E., & Banerjee, B. (1993). Anatomy of Green Advertising. Advances In Consumer                  Research, 20(1), 494-501.Retrieved from: http://eds.a.ebscohost.com.proxy.lib.odu.edu/ehost/pdfviewer/pdfviewer?sid=ebfdafbc6a1d-4880-8744-4430d225b453%40sessionmgr4009&vid=2&hid=4208

Iyer and Banerjee (1993) developed this research in order to create a framework for designing and analyzing “green” print advertisements based on green consumer needs and opinions. Because this was the first study in this particular area, the researchers adapted a form of grounded theory to create categories and coding methods in order to classify both the advertisements and consumer needs and wants.

The study focuses solely on print advertisements because the researchers determined form previous data that print advertisements provide more volume than other mediums and are more applicable and appealing to a mass variety of advertisers. In their analysis, Iver and Banerjee (1993) describe four main categories: ad target, ad objective, economic chain, and ad appeal. Each of these four categories was broken down further into subcategories: planet preservation, animal life preservation, and personal health preservation for ad target; corporate image and product service for ad objective; production, consumption, and disposition for economic chain; and zeitgeist, emotional, financial, euphoria, management, and other for ad appeal.

Iver and Banerjee (1993) discovered that planet preservation was used as an ad target significantly more than both animal life preservation and personal health preservation. In particular, Earth Day was determined the “most visible green event” and was used more than any other “green movement” in corporate advertisements. They also discovered that corporate image was seen as slightly more important than the actual products or services in these ads. In their analysis of economic chain, Iver and Banerjee (1993) note that emphasizing the production of “ecologically friendly” raw materials was key to the majority of the advertisements. Disposition was the second most emphasized caterogory, which the researchers attribute to the growing awareness of landfill wastes when the study was conducted.

Not surprisingly, ad appeal was highlighted as the most important variable. Because of this result, Iver and Banerjee (1993) use ad appeal as a comparison basis for the other two main categories and for creating the study’s accompanying charts. Out of the 173 green advertisements they analyzed, Iver and Banerjee (1993) found that 55 (31.8%) used zeitgeist and 36 (20.8%) utilized emotional. Guilt in particular was used 27.7%, the highest percentage, as the emotional appeal. Based on these results, Iver and Banerjee (1993) recommend that green advertisers should broaden their target scope, place less focus on corporate image as this affects credibility, avoid using trigger words like “safe” or “natural,” and place a higher emphasis on consumption as opposed to production.

I was elated to discover Iyer and Banerjee’s (1993) text because it finally provides a clear breakdown of what elements are essential to include and ignore when designing green advertisement in a print medium. Granted, their text is slightly out of date since it was published in 1993, but the data presented here is still valuable to my study. Though this study lacks a more formal methodology, Iyer and Banerjee’s (1993) taxnomny and coding system should prove helpful as a basis for my own visual rhetoric analysis even though they do not explicitly address design choices like images or font.

Engl 706 Timeline

Screen Shot 2017-03-16 at 8.02.27 PM

1996

When I was five, my family bought our first computer. KidPix was arguably one of my first design experiences.

2004ish

Sometime in the 8th grade, I started formatting essays in Word and presentations in Powerpoint

2006

Freshman and sophomore year I joined my high school’s environmental ad campaign and designed banners using Photoshop

2007

In my junior year of high school, I took my first web design class and learned basic HTML

2008

During the second semester of junior year and the first of my senior year, I became really interested in marketing. I gained experience in logo development, ad campaign design, and typography (I did a project on the history of Helvetica)

2009-2013

I earned my BA in Creative Writing at CNU in 2013. At CNU, I took more serious classes geared at web design and marketing before switching my major from business to English writing. I took my first technical writing class (document design, white space, etc.)

2013

I started my first professional job (by minimum wage!) as a research assistant for NASA Langley’s Office of Education. In addition to creating rather dry technical writing reports on studies, I also developed infographics and ads for their STEM and Space Camp campaigns (note the super cool, cheesy photo of me on the tarmac).

2015-Current

I am currently working on my MA in Professional Writing, with a focus on the transition from written communication to digital, which led me to take this visual rhetoric class.

 

 

English 706 MA Visual Argument

which-woman-is-pumping_introducing-hands-free-willow-the-breast-pump-you-can-use-anywhere-you-choose
Creator: Adrienne Kubat
screen-shot-2017-03-02-at-5-44-58-pm
Creator: Phoebe Doty

https://www.willowpump.com/

Phoebe and I decided early on that we wanted this project to be centered on empowering women in the workplace. I remembered seeing a press release on Facebook for Willow, a hands-free, cordless breast pump, and it seemed like the perfect product for our advertisement campaign. While we each created a separate ad for the project, these ads both feature our new product tagline (credit to Phoebe) “Do it all. Be it all,” as well as a general theme of our dissatisfaction with how working mothers are treated in our society.

Engl 706 Application of Method Part 2

facfd936b70828588968ccdf07941ae1

Since I used this image in part one of our analysis/application last week, I thought it would be wise to use the same image to see if my interpretation changed based on a new method. Based on the Foss reading for this week, this image constitutes visual rhetoric because:

  • The image is symbolic because it represents not just of the wording or image used, but also preserving the bay in general and in relation also represents the Cheseapeake Bay Foundation
  • There are conscious choices here: the typeface and color, the fish “out of water,” the background design and word choice
  • Intended audience: As we discussed last week, this image can be easily interpreted at face value by almost anyone (expect for a language barrier issue)

I chose to look at Foss this week for this particular artifact because her method encompassed all the elements I noticed last week (the design choices, etc.). By using this method, I could further develop the designers intent to choose an easily recognized image (though not one that necessarily occurs in nature) that would provoke a disgusted response from the audience. The only other thing that I think would be important is the designer’s background and past experiences, which Foss touches on briefly but I would love to hear more about this element.

Engl 706 February 16th Artifact

This week’s readings were all centered around visual arguments and hidden messages in advertisements and art. While reading, I remembered an ad I saw in my high school marketing class (I cannot believe that was 10 years ago Shocked-Emoji.png). The ad, featured below, is from a corporation focused on helping countries in need called Cordaid. The ad stayed with me because I often see people complain about how no one is helping the poor or how it costs too much to offer aid, all while buying their third latte of the day or sporting a new handbag (like the one below). We’re all guilty of it, even if we don’t mean to. Though Blair might not see this ad as a visual argument (or maybe he would, he seemed to flip-flop on the topic), there is a hidden element here I think our other authors this week would appreciate. The model pose, the focus on color, the subtle but deliberately placed font.The ad does not verbally point out the viewer’s privilege, but all the same I cannot help but feel guilty when looking at this ad, and I even try to avoid purchasing frivolous items for this very reason.  The designer doesn’t have to spell it out for you because you can see the problem and call for help clearly. The organization’s number placement stands out to me as well. It is exactly where your eye looks last.

cordaid-handbag